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LFW’s new collection launched

London Fashion Week Men’s June 2018 (LFWM) collection was launched recently as a celebration of discovery and the creative diversity that helps make London the most Googled city on earth.

The fashion scene in London is one of the most vibrant and diverse globally and LFWM brings together an international audience to shine a light on the talent of our city through catwalk shows, event activations, pop up shops and performances.

The weekend merges the landscapes of technology, fashion and art with experiences from alternative hip hop to classic tailoring and from activism to royalty; alongside previews of collections from international design houses and award winning British designers.

Conceived and co-curated with Monsieur Alaïa before his death in November 2017, the exhibition charts Alaïa’s nonconformist nature and his infectious energy for fashion, friendship and the female body.

Unlike many of his contemporaries, Alaïa personally constructed each garment by hand and refused to bow to the pressures of fashion week deadlines, instead working to his own schedule. His collaborative approach earned him an esteemed client list, including Greta Garbo, Grace Jones, Michelle Obama and Rihanna.

 

 
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