To increase focus on the direct-to-consumer channels, Levi Strauss & Co. has announced several changes in its leadership. Chief marketing officer Jen Sev is now being promoted as brand President effective from November 30. In this new position, Sey will lead the Levi Strauss’s marketing, design, merchandizing and brand experience operations and bring them all in one place.
Levi Strauss has also decided to promote Liz O’Neill as the chief operations officer. She will oversee the ongoing rollout of the company’s F.L.X. technology, while driving digitization, sustainability and agility in its global supply chain. Similarly, Seth Ellison, previously executive vice president and president, Europe will be promoted to chief commercial officer (CCO), where he will lead the company’s global commercial operations.
Finally, Marc Rosen, Executive Vice President and President, Americas, will take on additional responsibility of the new Digital Enterprise Office. Earlier this month, Levi Strauss announced a surprise profit thanks to a surge in online sales. The company also benefited from important wholesale partnerships and the success of new product categories.