Levi Strauss & Co’s revenues from the denim segment surged by 29 per cent to $5.8 billion in 2021, informs Chip Berg, CEO. As per a Sourcing Journal report, the San Francisco company overcame supply chain problems, steep logistics costs and labor shortages to beat its internal recovery projections last year. Levi’s adjusted gross margins improved 57.9 per cent during the year while Adjusted EBIT margins increased from $181million to $713 million.

With $737 million in operating cash flow generated during 2021, Levi’s continues to invest in technology and infrastructure. It also invested in the Los Angeles-based activewear brand Beyond Yoga. Doubling down on sustainable messaging, Levi’s launched an advertising campaign around the concept of “Buy Better, Wear longer,” and elevated its secondhand offering to attract consumers interest in planet-friendlier purchasing.

Levi’s digital channels generated 60 per cent more revenue than 2019 on stronger e-commerce investments and an uptick in online shopping. In 2021, online sales accounted for 22 per cent of total company revenues, compared with 14 per cent before Covid. Levi’s shoppers embraced omnihannel services merging digital touchpoints with store-based interactions. The company last year opened 92 smaller format stores with services like mobile checkout and curbside pickup.