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Levi’s partners Timberlake for Fresh Leaves range

Levi’s has collaborated with Hollywood actor and singer Justin Timberlake on a range called Fresh Leaves. The 20-piece collection has been created by the brand’s design team which worked with Justin to come up with a reinvention of some of the brand’s most iconic pieces.

The collection offers top wear like a long sleeve Camo tee, Barstow western shirt, Sherpa trucker jacket, canvas trucker, Camo hoodie, Sherpa plaid hoodie, a reversible plaid/nylon shirt-jacket. Bottom wear has a New Fit 501 Slim Taper that will be available in four finishes.

As for his debut partnership with Levi’s, Timberlake feels clothes and music create the same impact on a musician’s creative process and performance. This Levi’s collection is his effort to share some of his experiences with fans. As a symbol of trustworthy self-expression, Levi’s has always been worn by musicians along with their fans around the globe. Levi’s is profiting from a wider consumer shift to more casual clothing in the workplace and younger consumers discovering jeans after years of wearing stylish athletic pants. In the United States, Levi’s average male customer is now 32 years old compared with 47 a few years back.

 

 
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