Levi Strauss & Co has returned to the public equity markets with a Spring IPO. The company also expanded its direct-to-consumer presence and international offerings. In 2019, Levi’s unveiled several creative collaborations with the likes of Star Wars, Hello Kitty and Stranger Things. It also worked with Nike to launch an exclusive collection of footwear and partnered with Google to create an improved version the Smart Trucker that allows consumers to control their phone from the comfort of their jacket.

On the retail front, with 100 new stores are planned for 2020, the company opened six ‘Next-Gen” stores across Europe and Asia in 2019 that amplify the Levi’s brand through redesigned storefronts, tailor shops, updated fitting rooms, etc. It launched its largest ever popup in Miami spanning 45,000 sq. ft. The popup showcases the best of the brand and the future of retail, [with] Levi’s premium products.

Levi’s is also expanding its digital business across pure-play and wholesale dot-com and its own e-commerce site, while growing its presence with mass-channel partners, like Target. In its US direct-to-consumer channel, Levi’s plans to open more mainline doors leveraging the successful model we deployed internationally–smaller footprint, more profitable, more capital-efficient stores in better locations.