Lenzing has joined the Dutch Denim Deal, a public-private initiative that intends to accelerate sustainability and recycling in the industry.

The deal was initiated by the Dutch government and signed in October 2020. Among the goals in the deal is creating at least 3 million jeans with 20 percent or more post-consumer recycled content by the end of 2023. All of the signatories also agree to use at least 5 percent post-consumer recycled cotton across their denim collections as soon as possible.

The deal launched with 30 partners. And to-date, it has gathered signatories including brands, manufacturers and organizations. Among the deal signers are PVH Europe, Mud Jeans, Scotch & Soda, Transformers Foundation, Bossa, AGI Denim and Kipas.