Lenzing Group has introduced denim with sustainable lyocell fibers. This type of fiber is specially designed to reduce the shimmering effect on denim products, thereby enhancing its functionality that use a natural dyeing system for blue or dark colors. The aim is to meet the needs of consumers who want to have a denim fabric option made from matte.

By applying an innovative production process to make Trencel Lyocell fiber with a matte type, Lenzing is setting a new standard for indigo coloring applications. Lenzing is at the forefront of advocating for complete sustainability by creating products made with naturally derived raw materials and biodegradable cellulose fibers. Tencel Lyocell with matte is a product that combines functionality and aesthetics. This product increases the versatility of denim design while reducing the ecological footprint of fabric and garment production.

It’s because the product is made with a closed-loop production process that is efficient in terms of resource use, and also provides a smooth feeling on the skin and gives a dense color appearance. Denim products are always in everyone's wardrobe even though fashion trends continue to change from year to year. In this case, the manufacture of this matte material also aims at introducing sustainable jeans or denim products.