A leading global producer of wood-based specialty fibers known for its sustainable Tencel Lyocell and Modal fibers, the Lenzing Group is placing a renewed strategic emphasis on supply chain transparency and combating textile counterfeiting.

This focus comes amid a leadership change following the departure of Rohit Aggarwal, CEO effective January 31, 2026, due to personal reasons. While the Supervisory Board remains confident in the firm’s positive 2025 EBITDA outlook, its immediate priority is appointing a successor who can champion this technology-driven growth agenda.

Lenzing’s core challenge in the competitive apparel and textile markets is ensuring brand integrity and verifying its sustainable claims. Its solution is a sophisticated, integrated digital traceability system developed with its partner, Textile Genesis.

This system creates a ‘digital twin’ for every kilogram of sustainable fiber. It tracks products, such as Lenzing Ecovero viscose, from the initial raw material stage all the way to the final retail product. This technology provides plagiarism-free assurance and verifiable data for sustainable sourcing claims.

The company is also maintaining an ambitious goal of generating over €180 million in cost savings by the end of 2025. The aggressive push for transparency and circularity are keys to Lenzing’s future. This strategy is epitomized by its Refibra technology, which involves blending wood pulp with post-consumer textile waste to create new fibers.

By leading in sustainable innovation, Lenzing is positioning itself to capitalize on the robust market growth projected for the Lyocell segment, which is expected to grow by 20 per cent annually. This dedication to traceable, circular fibers is seen as essential for long-term financial success and cementing the company's status as a leader in the sustainable textile industry.