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Lenzing and Jeanologia produce capsule denim collection

Lenzing and Jeanologia have collaborated to produce a capsule collection called Blues & Hues. The collection has been conceived to showcase the potential of collaboration between environmentally-minded companies which seek to meet the escalating appetite for sustainable denim products.

The collection will showcase new, fresh colors in conjunction with latest laundry application techniques whilst also staying true to denim’s indigo roots. Lenzing is a fiber producer. Always environmentally conscious, Lenzing is featuring new sustainable methods and products. Jeanologia is a textile technology firm, an innovation leader in sustainable fabric finishing techniques.

From fiber to finish, this Blues & Hues capsule collection demonstrates the exciting designs that result when fashion, comfort, and sustainability combine together. Because of their natural origins, Lenzing’s fibers enhance denim with a sustainability element as well as with the aesthetics and performance that are critical for denim today.

Color is key and powerful in this collection. A complete range of pastel colors and vibrant hues have been applied using Jeanologia’s eFlow technology. The denim becomes a reinterpreted basic, thanks to the reactive flow overdyeing that yields a retro aesthetic made in a modern way. Two environmentally-minded companies have worked together to address the market’s escalating calls for sustainable denim.