Lectra unlocks the real value of automotive manufacturing data, using fabrics and leather in a recently held fourth annual “Go Digital” automotive leather event. The two action-packed days of demonstrations visitors were present from all areas of the automotive leather supply chain at its International Advanced Technology Center (IATC) in Bordeaux-Cestas,

This year’s presentations focused on the value creation enabled by leveraging manufacturing data. A platform for the ground-breaking applications Lectra is developing based on Industry 4.0 principles, the firm’s trade gathering demonstrated how disruptive new technologies are increasing the onboard experience while reorganizing the automotive interiors supply chain.

Several guest speakers provided insight into the ways industry megatrends are impacting the automotive cockpit of the future. As motor-powered vehicles become increasingly autonomous, connected and electrified, strengthening their place in the shared mobility landscape, suppliers must now devise new strategies to achieve profitable growth. Traditional business models are losing ground to cross-functional collaboration partnerships, making it even more challenging to compete in the fast-moving connected, shared economy.

The event enabled a diverse array of supply chain players in automotive interiors to gather with their peers. For Javier Garcia, senior vice-president, Automotive Sales, Lectra, bringing together the automotive leather community is especially important as it rises to new business challenges stemming from continually changing consumer habits and the digitalization of manufacturing processes.