Lectra held a fashion event in France on April 10 and11, 2019. More than 75 industry insiders and market experts from 14 countries convened for two days to examine how the digital age is bringing about major shifts in consumer behavior. The keynotes, live demonstrations, and customer testimonials highlighted the importance of process digitization and data analysis for meeting new consumer needs.

Beyond understanding the new fashion consumer, the event stressed on the importance of leveraging data to deliver customer-centric services and products. Attendees were treated to a live demo of Fashion On Demand by Lectra, the industry’s first end-to-end personalization solution. They saw how a data-driven, automated on-demand production process from order reception to final cutting stages could deliver garments customized according to consumers’ specific demands. With Fashion On Demand by Lectra companies can increase production output, achieve the perfect fit, reduce cost of consumables, save time on preparing orders and minimize human errors.

For companies that breathe life into wardrobes, car interiors, furniture and more, Lectra crafts premium technologies that facilitate the digital transformation of their industry. Lectra’s offer empowers brands manufacturers and retailers, from design to production. Founded in 1973, Lectra has 32 subsidiaries across the globe, serving customers in over 100 countries.