TechStyle Fashion Group, the global fashion retailer has appointed Laura Joukovski as the new President of Global Fashion Brands. She earlier served as the Chief Media Officer of TechStyle Fashion Group. Joukovski will lead three brands: JustFab, ShoeDazzle and FabKids. In addition, she will continue overseeing all global media and customer acquisition strategies across TechStyle’s portfolio.

In her six years of career with TechStyle Fashion Group, Joukovski has held several management roles including those of Chief Operating Officer of FabKids, General Manager of Fabletics, and Senior Vice President of Global Media and Analytics. During her recent tenure as the Chief Media Officer, she oversaw a global customer acquisition budget of $125M across TechStyle’s portfolio of brands.

Joukovski has played a key role in the development of TechStyle’s Expert Services group, having built the company’s data-driven media buying and global analytics architecture. She joined TechStyle following the company’s acquisition of FabKids, where she was on the founding team and served as Chief Operating Officer and Chief Financial Officer.

Joukovski began her career as a consultant at Booz Allen Hamilton, before joining Levi Strauss & Co as Director of Supply Chain Financial Planning & Analysis. She also served as Chief Operating Officer for Tea Collection, a children’s apparel company.