World Textile Merchandising Conference (WTMC) was held in China, September 20 to 21. The conference saw participants share their ideas on the coordinated development of the global textile fashion industry and the transformation of China's textile industry under the Belt and Road Initiative.

At the conference, the World Textile Merchandising Conference Council, consisting of 12 representatives from textile associations of countries like China, Egypt, Indonesia, Malaysia, France, Turkey, Vietnam, Cambodia, and Laos, was formally established.

The event explored latest changes and trends in the textile industry and sought to build a cooperation system throughout the industrial chain, therefore, promoting high-quality development. It explored new patterns of globalisation and transformation of the textile industry. Firms, fashion institutions, industry associations and design institutes from more than 20 countries participated. The conference discussed the future of the world’s textile industry.

Shaoxing, where the event was held, has a full textile industry chain. China is expected to surpass Europe and the United States to become the largest retail market in the world by 2020. Its textile industry has to strengthen international cooperation, actively promote cross-border flows of resources such as products, production capacity, technology, capital, and talents, strengthen product innovation and advance industrial intelligence and service transformation.