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Lakmé Fashion Week launches ready-to-shop digital couture ‘Nexa Digital Couture’


Lakmé Fashion Week, launched its new digital couture showcase, ‘Nexa Digital Couture’. The couture shall present interactive, ready-to-shop looks by Ridhi Mehra, Amit Aggarwal, and Abraham and Thakore.

Presenting an ethereal and vibrant ensemble for the showcase Designer Amit Aggarwal launched the collection ‘If flowers had fins’ inspired by fantasy. According to the designer, his look is an extension of his wider couture collection, which promises a new beginning through these unprecedented times.

Meanwhile Ridhi Mehra presented a fluid, turmeric yellow look for the digital event. According to Mehra the look is inspired by the royal heritage of Kutch. It embodies timeless elegance, crafted with dexterity and boasting the essence of the elements of the Bandhani art form from Gujarat.

Design duo Abraham and Thakore’s offering was paired down but intricately constructed. The look is inspired from the Sikkimese Baku wrap dress and skirts, which allow the wearer to wrap it to the way they prefer either front or back with the freedom to wear it looser or fitted.

The looks were revealed across Lakmé Fashion Week's social media platforms including Facebook. The looks are also ready to purchase and shoppers can message the brands on Instagram to purchase the looks. The showcase will also feature looks by brands including Kanika Goyal Label and Huemn.