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Monday, 11 May 2020 13:14

Kingpins online edition to target US denim market

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Kingpins 24 online event, which was first launched in April in response to the COVID-19 pandemic, will target the US denim market in its June edition. The two-day April event garnered nearly 10,000 visitors to its website, with 3,500 viewers tuning into the livestream. The on-demand content pulled in nearly 29,000 views, with more than 13,000 views during the show and in the week following.

The June event will look slightly different from the first, with updates to everything from content to scheduling. For one, there will be a larger focus on product-related information from mills and manufacturers. Also, all members of the denim supply chain—not just Kingpins New York exhibitors—are welcome to apply to join the online event as exhibitors.

In terms of scheduling, the livestream will run for 8 hours instead of 10, beginning at 9 a.m. EST and ending at 5 p.m. EST both days, and include more co-hosts and interviewers than the inaugural edition. The show will once again be hosted by Olah and Vivian Wang, Kingpins’ managing director and head of global sales, and content will be shared at no cost to viewers, with the exception of the $35 Kingpins Trend x Denim Dudes trend forecast.