K-Way, BasicNet Group brand held its third runway show to showcase its F/W 2022 menswear collection at Milan. The brand aims to expand beyond Italy and France and grow the brand’s presence across the world.
BasicNet was founded in 1995. The group’s brand portfolio includes Kappa, Robe di Kappa, Jesus Jeans, Sabelt, Briko, Superga, Sebago and K-Way which was acquired in 2003. In just a few years, K-Way has turned into a cult name, even in the luxury segment, thanks to collaborations with labels like Fendi and Comme des Garçons.
The most recent development for the brand is the deal between BasicNet and K-Way France, the company that operates the brand in France, through which the Italian group bought a 100% stake in K-Way France. But K-Way is also looking to the East. One of the brand’s main projects for 2022 is its market repositioning in Asia.