Jonathan Akeroyd is the new CEO of Burberry. He is an experienced leader with a strong track record in building global luxury fashion brands and driving profitable growth. Jonathan was previously Chief Executive Officer of Alexander McQueen, when he led a turnaround of the British luxury brand and laid the foundation for global expansion. He has also held a number of senior fashion roles at luxury department store Harrods.

As pandemics effects ease and Burberry’s boutiques open fully, particularly in international travel hubs, Akeroyd’s years of experience should give him a deep understanding of the needs of the retail business as well as overseeing the brand’s creative development.

The fusion Burberry has been pursuing between social media celebrities and blockchain, including the launch of NFTs in the gaming world, is likely to continue under his watch. Burberry’s ultra-savvy marketing drives are helping the company win new style-hungry customers across the world, desperate to get their hands on a slice of the brand and willing to pay full price for the privilege. It won’t be easy sailing, though, for the new CEO. With new Covid-19 variants still disrupting economies around the world, there is still uncertainty ahead.