Jeanologia has developed an innovation laboratory to transform physical stores into digital and sustainable experience centers for consumers. The company has worked with top brands and retailers in a new in-store model focused on eco-efficiency, personalization, and digitalization. Consumers are at the center as participants in the sustainable finishing of their garments.

Jeanologia has two success cases developed using its technology to bring to retail the experience of real-time personalization in front of the consumer. A Levi’s Haus store in Miami is an example of the future of garment finishing that demonstrates the next level of personalization powered by Jeanologia’s laser. The consumer can customize every detail of the garment. Levi’s Haus in Miami has marked a retail milestone, bringing together jean design and production physically in-store with the fun of the in-person experience for the consumer.

Another Jeanologia case study is Bershka’s flagship store in Italy, transforming it into a digital denim customization laboratory. Consumers can have an unique experience in real-time, designing their own garments in a quick and sustainable way with laser technology, in only 45 minutes and being present during the whole live process.

For Jeanologia, the three pillars for the future of retail are consumer experience, sustainability, and the omnichannel that connects the physical world with the digital.