After acquiring Shoe Palace in December 2020 for $325 million, JD Sports is now buying American sportswear and footwear retailer DTLR for $ 495 million. Of the total purchase amount, around $ 100 million will be used to repay existing debts. Peter Cowgill, Executive Chairman, JD Sports Fashion Plc,, believes the purchase will help JD Sports expand its presence in the north and East US. It is one of the few retailers that recorded good sales in the second half of 2020, which made the retailer increase profit guidance by a good number. DTLR has stores in the UK, Europe, Asia and Australia, and generates revenue of £4,717.8 million.

Established in 1982, it has 247 stores across 19 US states. Its purchase will help JD sports explore additional funding options to enhance its flexibility to invest in future opportunities. The acquisition is likely to conclude during the first quarter of 2021.