Department store chain JC Penney has added Forever 21 to its offerings. The partnership means JC Penney will feature a curated assortment from the fashion retailer’s line of women’s products, trend pieces and exclusive collaborations. Forever 21 and JC Penney share a mission to make the latest trends accessible to all while inspiring unique style and confidence. The addition of this brand rounds out the department store chain’s assortment and brings an exciting new element of in-the-moment fashion. The range of Forever 21 tops, bottoms and dresses at JC Penney is rooted in West Coast style and composed of new, neutral must-haves and trending design aesthetics like lush velvet and chic floral.

Forever 21’s relationship with the Generation Z customer is a perfect alignment for JC Penney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion.

Exclusive private label brands in apparel for women’s, men’s and children’s were always a staple at JC Penney. Teen fashion retailer Forever 21 was founded in 1984 and became a multibillion dollar operation in over 40 countries. The brand specialised in the fast fashion principle as it made outfits for young teenage girls, who wanted to dress like their favorite celebrities. Forever 21 helped them by providing these fast and at affordable rates.