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Japan hosts denim event next March

Denimandjeans will be held in Japan, March 4 to 5, 2020.

The trade show will primarily focus on technology. The event will showcase 40 exhibitors representing various areas of the denim production process. Their latest innovations will not only add function but also a design appeal for consumers. Attendees will share insights on design innovation, sustainability and other topics surrounding the denim and sportswear industries. The aim is to create a niche show in Japan which will aggregate the best innovators in the denim and related sportswear industries and showcase the latest products to visitors.

Japan is a key market for denim. The country imports more than 179 million pairs of jeans annually. Denim is a favorite apparel for Japanese customers and in spite of high costs a decent amount of production still happens in Japan. But the prevailing narrative of price sensitiveness while buying a product fails in Japan. Quality and design are the clinching factors.

Denimandjeans was launched in 2007 as a global resource for B2B denim news, reports and analysis. Since then, the company has held a number of conferences and fairs around the world. In 2014, Denimandjeans launched its first trade show in Bangladesh, followed by shows in Vietnam and India.

 
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