The Wool Retail Forum will take place in China on May 19 and 20. The aim of the event is to promote greater transparency along the wool supply chain. It’s organized by the International Wool Textile Organisation (IWTO).

Taking the theme Provenance and Performance, the Wool Retail Forum examines wool’s role in modern retail, looking at quality assurance through provenance, wool’s performance in outdoor and sportswear, and trends in the Chinese luxury and consumer markets. By bringing together representatives from each stage of the wool supply chain, IWTO aims to foster better understanding of wool's route from farm to retail, and to open opportunities for closer collaborations.

The Wool Retail Forum is an opportunity for retailers, who are looking for ways to strengthen transparency and authenticity, to exchange ideas directly with downstream suppliers. IWTO presents the Wool Retail Forum in partnership with The Woolmark Company and China Wool Textile Association.

It’s the nature of the wool industry that the different actors within the supply chain don’t get the opportunity to talk to each other. The Wool Retail Forum recognises that as an industry players must work more closely together in order to meet consumer expectations about origins, accountability, and value.