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Interfilere Shanghai 2018: The meeting point of all global players in the lingerie and swimwear industry

Visitor flow remained steady and strong as 2017at Interfilere Shanghai, while the quality, as endorsed by the suppliers, was once again ensured at its premium level where all the attendees had been validated as industry professionals. In the 14 edition of Interfilere Shanghai held from September 27-28, 2018, 75 per cent of the visitors are from China and 25 per cent goes to the rest of the world which Japan, Korea, USA, Indonesia and Spain registered increases in number. nspired by the movie Black Panther, the Prototype Fashion Show presented a selection of finished products around the theme Tribal Tech, articulating to the visitors the technology, motifs and substantial elements engraved in each showpiece.

 

Innovation Forum 5Visitor flow remained steady and strong as 2017at Interfilere Shanghai, while the quality, as endorsed by the suppliers, was once again ensured at its premium level where all the attendees had been validated as industry professionals. In the 14 edition of Interfilere Shanghai held from September 27-28, 2018, 75 per cent of the visitors are from China and 25 per cent goes to the rest of the world which Japan, Korea, USA, Indonesia and Spain registered increases in number.

Delivering values to the audience

Inspired by the movie Black Panther, the Prototype Fashion Show presented a selection of finished products around the theme Tribal Tech, articulating to the visitors the technology, motifs and substantial elements engraved in each showpiece.

Interfiliere Shanghai in collaboration with Taobao iFashion presented the GenZ Fashion Show on Sept 26, featuring 5 iFashion lingerie and loungewear brands - Miss Curiosity, Ubras, Miss Kiss, PJM and Six Rabbit. By connecting digital world with real life experience, the fashion show facilitated the communication between brands and Gen Z consumers, supported brands in delivering their strong identities and values to the audiences.

Optimising the resources

With inspirations from the world as a global village, and handpicked spectacular pieces of craftsmanship from the exhibitors,GEN Z fashion show 1 the Trend Forum encouraged the audience to be creative and indulge in a healthy life environment where a balance of comfort & aesthetics, culture & wellness could be reached.

The Innovation Forum curated by the French Knitwear and Lingerie Federation provided the visitors with a thought-provoking experience to rethink the textile clothing industry from a sustainability perspective, with reduce, reuse and recycle as pillars. The exhibits enlightened the industry players to optimise the environmental impact whilst maintaining the product performance through various eco-approaches.

Awarding the experts

With the belief that young talents will significantly contribute to the future of our industry, Interfiliere Shanghai launched the very first edition of Young Label Awards dedicated to new industry forces, with the wish to assist them in going a step further by linking with industry experts.

The 5th Interfeel’Awards , which recognized professionals of the intimates, swimwear and sportswear industry, rewarded the know-how and collections of 6 Interfiliere Shanghai exhibitors.

A thought-provoking experience

Specialists from Concepts Paris, WGSN, Carlin Creative Trend Bureau and Daxue respectively shared their insights on the upcoming body fashion trends and helped the audiences to navigate towards new markets. On the other hand, experts from Redress and Support Ltd dived deep into the intersection of fashion and sustainability, motivating the audiences to undress wastes issues and explore circularity for fabrics and product design.

Eurovet signed a partnership agreement with Jinjiang Swimwear Industry Association (JJSIA) during a press conference. Marie Laure BELLON, CEO of Eurovet Group stated the vision of the collaboration: “Interfiliere Shanghai 2018 is only a start, the first stone of our cooperation, and today we are signing with the Association an agreement, that will be the framework of a more global cooperation between us. She also emphasised: “With China being the largest market in the world, swimwear will experience exponential growth in the coming years, and associations such as JJSIA will play an important role in this industry.”

 

 
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