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INDX Intimate Apparel S/S ’19 features Lycra(R) brand

Over 50 brands at INDX Intimate Apparel SS19 this year featured LYCRA fiber and fabrics technologies such as LYCRA fiber, LYCRA SPORT, LYCRA XTRA LIFE fiber and LYCRA BEAUTY fiber. Even established names such as Freya Active and Truimph incorporated the LYCRA technology into some of their ranges to further boost consumer trust in their products.

Acclaimed brands, Jockey and Sloggi also incorporated LYCRA fiber technology in many of their ranges to help influence the purchasing decision in this challenging category.

Another striking technology that the event featured was the LYCRA XTRA LIFE which has been incorporated by many popular brands such as Freya, Fantasie, Curvy Kate and David Swimwear in their swimwear to make it more durable and lasts at least one full season.

This year LYCRA brand also sponsored the event’s coffee plaza as well as its INDX networking reception.The LYCRA branding helped the coffee plaza to stand out and made it an easy place to meet potential new business prospects.

 

 
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