Indigo Ag, a company dedicated to harnessing nature to help farmers sustainably feed the planet, has joined the Better Cotton Initiative (BCI) as a member and implementing partner. Through this partnership, U.S. Indigo Cotton will be produced in accordance with the Better Cotton Standard System (BCSS) Principles and Criteria. The BCSS is a holistic approach to cotton production covering three pillars of sustainability: environmental, social, and economic, with the principles and the criteria supporting this. They align with Indigo’s goals and include minimizing the impact of harmful crop protection practices, improving water stewardship, enhancing fiber quality, and promoting healthier soil.

Indigo will support growers of Indigo Cotton throughout the BCI licensing process, conducting field-level training and outreach, verification visits, and data collection to demonstrate continuous improvement and quantify the benefits of producing Better Cotton for farmers and the environment.

BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future. It is the largest cotton sustainability program in the world and endeavors to develop Better Cotton as a sustainable mainstream commodity. In 2017, the program reached 1.6 million farmers from 22 countries and mobilized over $10 million in field-level investment.