The ongoing India Trend Fair is in Japan from July 24 to 26, 2019 aims to promote India’s businesses in Japan and give them a platform from which to grow their retail network in Japan. The fair focuses on accessories, jewelry, handicrafts, and home ware and around 200 Indian companies are taking part. This includes categories such as denim, finished garments, accessories, footwear, cushions, bed linens, and carpets. Buyers include manufacturers, wholesalers, trading companies, importers, select and specialist shops, department stores, volume and online retailers etc. This is an exclusive business matching event, which gives exporters an opportunity to showcase their products and supply value added products with a special emphasis on products designed to suit Japanese fashion trends and requirements.

The event is hosted by the Japan India Industry Promotion Association, a non-profit that works to promote trade between India and Japan. It collects and analyses information on Japanese and Indian industrial markets.

Japan is a sophisticated market, leaning towards small-lot and short cycle delivery of supply. Consumption is diversified and quality expectations are very high. High quality and expensive Indian garments are gaining popularity in Japan. Customers like selecting garments that have a different character when compared with dresses and kimono worn at such occasions as weddings and parties.