In a groundbreaking moment for India's fashion scene, the inaugural Lingerie Fashion Week (LFW) debuted alongside Intimasia 2024, the world's second-largest trade show for Innerwear, Comfortwear, and Sportswear. With over 30 top brands including Enamor, Puma, FCUK, and more taking the stage, the event showcased a fusion of style and innovation.
Under the creative helm of fashion luminary Nisha Harale, LFW mesmerized attendees with a dazzling display featuring 25 female models and 12 male models. Adding to the allure, celebrity actress Teena Singh graced the runway as the showstopper. The event was not just a fashion show but an immersive experience, highlighted by live performances from Project DevD, Rosemary Fernandes, and Zumba Dancers, all hosted by the dynamic duo Magen Fernandes and Surbhi Rao.
Two days of fashion extravaganza
Spanning over two days with six fashion shows, LFW offered a diverse array of collective showcases and exclusive brand presentations. The audience, predominantly comprising retailers, distributors, startups, and fashion enthusiasts attending Intimasia 2024, were treated to a spectacle that celebrated the evolving landscape of intimate fashion.
Yusuf Dohadwala, Chief Organizer of LFW and CEO of the Intimate Apparel Association of India (IAAI), hailed the launch as a pivotal moment for the Indian fashion industry, particularly the intimate wear sector. He emphasized the exponential growth of the Indian intimatewear industry, outpacing the global average with a robust 12% CAGR. Dohadwala underscored the shift in consumer demand and the industry's evolution, citing the remarkable participation of over 35 Indian models, a stark contrast to the scenario two decades ago.
Behind the scenes, Peppermint Communication, a seasoned media and event company specializing in Innerwear, Comfortwear, and Sportswear sectors, orchestrated the flawless execution of LFW. With a legacy of over two decades in the industry, Peppermint Communication's expertise shone through, ensuring an unforgettable debut for India's Lingerie Fashion Week.
A platform for innovation and style
The successful launch of LFW signifies a significant stride in the fashion realm, providing a dedicated platform to celebrate innovation, craftsmanship, and style in the realm of intimate fashion. As the industry continues to evolve, events like LFW serve as catalysts for nurturing talent, fostering creativity, and shaping the future of fashion in India.
Intimasia: A hub for industry advancement
Intimasia, touted as the world's second-largest and Asia's largest trade show for Innerwear, Comfortwear, and Sportswear, stands as a testament to India's burgeoning textile and apparel industry. Co-located with Source NXT, Intimasia serves as a comprehensive platform for industry players to showcase their offerings, network, and stay abreast of emerging trends and innovations.
Championing industry growth
The Intimate Apparel Association of India (IAAI), established in 2010, plays a pivotal role in advancing the Indian intimate apparel industry. With a vision to match and surpass international standards, IAAI is committed to promoting, expanding, and developing the sector, positioning India as a global leader in intimate fashion.
In summary, India's Lingerie Fashion Week, coupled with Intimasia 2024, marks a significant milestone, showcasing the industry's vibrancy, creativity, and potential on a global stage. With each edition poised to raise the bar higher, the event promises to redefine the contours of intimate fashion, setting new benchmarks for innovation and style.