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Huntsman Textile Effects streamlines its India commercial organisation

In order to strengthen its sales and after-sales functions, analysis of industry and product trends, expand business and improve customer satisfaction, Huntsman Textile Effects has streamlined its India commercial organization. With dedicated sales teams covering North, Central and South India and Sri Lanka regions, the teams are now more geographically aligned with the customer base in India. Being seriously focused on a smaller region will improve operational efficiency, customer focus and response time for each sales team as they benefit from more agile and quicker decision-making.

Headquartered in Mumbai, the sales teams will be supported by a full-fledged technical resource team and regional marketing team aimed at enhancing the performance of each function. These teams will also provide dedicated strategic marketing and higher level of after sales support. Recently, the company also made significant investments in research & technology and technical services. The increased capabilities of its R&T and technical service laboratories facilities in its office complex will improve sales and after sales service offerings.

The company is confident that these investments will lead to a higher level of customer satisfaction through increased efficiency and customer focus.

 
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