The event will feature fashion buyers and label representatives from countries and markets across the globe. This one-stop platform provides excellent international exposure for established and emerging labels alike. With a vibrant range of new collections, accessories, fabrics and yarn, merchandising services such as the Small Orders zone and intellectual protection for businesses, this event is also a direct gateway to the markets in the Chinese mainland and Asia.
Among the exhibits at the fashion week are women’s wear, men’s wear, children’s wear, sportswear, lingerie, evening wear, swimwear, handbags, shoes, costume jewelry, eyewear, fabrics, buttons, labels, inspection, testing, fashion magazines as well as certification and verification services. The event will have in addition runway shows, trend seminars and fashion forecasters. The Buyers’ Forum will give insight on how to fulfil sourcing needs, and networking functions and happy hour events help create connections with the target audience.
The Hong Kong fair enables labels to get in touch with different kinds of buyers from fashion brands to retailers and manufacturers looking for fabrics. This opens up more new business opportunities for them and enables them to expand the scope of operations.