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Hong Kong Fashion Week Spring/Summer to begin on July 10

"The 24th edition of Hong Kong Fashion Week for Spring/Summer will be held between July 10-13, 2017 at the Hong Kong Convention and Exhibition Centre. The theme this time is: ‘Style in Motion’. The four-day fair will host around 1,100 exhibitors from 19 countries, along with newcomers from Canada, Nepal, Saudi Arabia and Vietnam who will showcase latest fashions, garments, accessories, fabrics and related professional services."

 

 

Hong Kong Fashion Week Spring Summer to begin on July 10

 

The 24th edition of Hong Kong Fashion Week for Spring/Summer will be held between July 10-13, 2017 at the Hong Kong Convention and Exhibition Centre. The theme this time is: ‘Style in Motion’. The four-day fair will host around 1,100 exhibitors from 19 countries, along with newcomers from Canada, Nepal, Saudi Arabia and Vietnam who will showcase latest fashions, garments, accessories, fabrics and related professional services. The fair will have 18 theme zones addressing various needs of the fashion industry, while facilitating an efficient matching of buyers and exhibitors. Always evolving, this edition adds fashionable sportswear and urban clothing to its zones lineup.

Accessories make their debut

Hong Kong Fashion Week Spring Summer

 

The debut World of Fashion Accessories will cover a consortium of accessories-related zones, including accessories, bags, footwear, leggings & socks, gloves, scarves & shawls for buyers to source matching accessories at ease. Titane Group (Hong Kong) , exhibitors in this zone, will be presenting the Hotitle Speed Racer titanium cufflinks inspired by the rim of sports cars. The series is light-weighted, durable and so finely crafted that even the tiny inner brake system is well elaborated.

Functionality meets fashion

With growing demand for quality apparels with functional aspects, manufacturers are innovating and developing functional fabrics. The Woolmark Company for example has developed wool denim that preserves the look and style of traditional cotton denim but goes beyond the possibilities it can offer by adding traits such as softness, warmth-keeping, wrinkle-free and quick-drying. The company will also share latest technology applied in wool denim and wool sneakers at a seminar. Similarly, Hyperbola Textile, will exhibit smart and practical products such as durable wind- and water-proof windbreakers at the new ‘Fashionable Sportswear’ zone.

Meanwhile rapid development of electronic technology has generated broad applications. With people heavily relying on electronic apps in their everyday lives the fashion industry has found a niche within it. HopIN Digitech, will showcase a mobile fashion app at the Fashion Tech zone. The app allows easy browsing of digital catalogues, as well as trying on the clothes in real time by uploading photos of oneself. This innovative user experience boosts customers’ buying incentives, providing an effective alternative for industry players to promote their products.

A round-up of global designers

International Fashion Designers’ Showcase will return again this year with designers from around the world. Indonesia, Japan and Thailand will be hosting group pavilions to flaunt alluring local designs. Among them, Indonesian designer Priscilla Listia, who attended the Vancouver Fashion Week, will present her women’s wear brand Mia Amica, which is acclaimed for employing the Indonesian Batik that has been acknowledged as an intangible world heritage product. The collection is executed with superb craftsmanship, modern silhouettes and charming embellishments such as embroideries and sequins.

Besides being an outstanding sourcing and marketing platform, Hong Kong Fashion Week also presents opportunities for networking and acquisition of the latest market intelligence with its exciting event line up. A series of fashion shows and parades will be staged across the first three days of the fair, participants include exotic Indonesian brand Neusa, Macau haute couture and bridal designer brand Chavin, Macau Productivity and Technology Transfer Centre, School of Continuing of Professional Studies of the Chinese University of Hong Kong, as well as exhibitors from the Chinese mainland, Saudi Arabia and Thailand. Hong Kong Polytechnic University and the Technological and Higher Education Institute of Hong Kong (THEi) will also host graduation shows and a lingerie show.

Seminars and forums will be held alongside. Internationally renowned trend forecaster Fashion Snoops will shed light on upcoming trends for Autumn/Winter 2018-19 for women’s and men’s wear. With wearable technologies becoming popular, a seminar co-organised with Hong Kong Research Institute of Textiles and Apparel (HKRITA) on latest development and application of wearable technologies will also be held. Other seminars will cover topics such as testing and certification for textiles and garments, and fashion e-tailing strategies.

 
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