The ongoing Hong Kong Fashion Week being held from July 8 to 11 has gathered around 1000 exhibitors from 12 countries and regions to present the latest fashion designs, international brands, garments, fabrics and accessories. To create more business opportunities for exhibitors, 91 buying missions from 42 countries and regions will visit the show, with more than 3,670 companies represented. Various themed zones have been set up to showcase the latest fashion collections from around the world.

Innovative technologies are helping to kick start a revolution in the fashion industry, and this year’s fair will focus on how high-tech ideas are being incorporated into fashion designs and business processes. Various seminars are being held as part of the fair to bring participants up to date on the latest industry trends and technological developments. One seminar will examine the upcoming trends for men’s wear, women’s wear and accessories for the autumn/winter 2020-21 season, giving industry players a clearer idea of where the business opportunities will be.

Industry leaders will examine e-commerce strategies. An influencer platform explores ways to use artificial intelligence to establish marketing plans for online influencers in a bid to increase brand affinity and facilitate sales conversion.