Themed ‘Denim Tomorrow,’ this year’s Hong Kong Denim Festival focuses on connecting industry’s next generation of designers and creators with established denim producers. Scheduled from February to March, the event will host exhibitions, workshops, forums, shopping and more.

As per Carved in Blue, the fair will kick off on February 19 at PMQ with a live-streamed opening ceremony. An exhibit titled ‘Denim Tomorrow’ exhibit will be held on the same day with 12 companies showcasing innovative materials to Hong Kong’s local denim designers. The display will include TENCEL™ branded fibers as well as manufacturers and machinery firms Advance Denim, Panther Denim, Jeanologia, Levi Strauss, Brother and more. The exhibition will also feature the ‘International Denim Design Exchange Project,’ with work from seven students from around the globe.

The event will also include a “Denim Tomorrow” bazaar featuring displays from 20 local denim designers and artists and five international creators. Keeping safety concerns in view, vendors will host live-streams and leverage online showroom capabilities to reach those who cannot travel to see them in-person.

There will also workshops featuring projects such as making a denim headband, origami handbag or bow tie. Other classes will allow participants to upcycle jeans with paint or turn jeans into an apron.

The festival will host a forum to discuss innovations in denim on February 22. Lenzing’s own Tricia Carey will be among the speakers, along with other denim names like Genius Group founder Adriano Goldschmied, Jordi Juaní Moragas from Jeanologia and The Denim Window founder Silvia Rancani. The festival will continue in March with ‘Downtown Denim’ at Shamshuipo, with more shopping, workshops and exhibitions.

Since 2019, the festival has attracted more than 60,000 attendees, including retailers, manufacturers, brands, students and the public. The event aims to support Hong Kong’s position as the ‘Denim City of Asia.’