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High quality fine wool sees a spurt in demand

The fashion industry is hungry for eco-friendly and natural fabrics. Synthetic fabrics have dominated production, but high quality wool is now making a serious comeback. Wool is a natural, sustainable, fire-retardant fiber that’s biodegradable, renewable and recyclable. Fine Merino wool produced on farms is sought after by many Italian fashion labels.

Wool is a protein fiber formed in the skin of sheep, and is thus one hundred per cent natural, not man-made. At the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. When a natural wool fiber is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.

Woolmark represents Australia’s finest wool producers and looks to present wool from its Australian producers as a modern fiber both in premium fashion markets and growing markets such as China.

China already buys three-quarters of Australian wool exports, making it a key market for Woolmark. South Korea is an increasingly important market. Now, as China’s economic growth weakens and global consumer spending slows, Woolmark is looking for growth from the sports, technical outerwear and athleisure fashion markets.

 
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