Wake Forest University’s athletics department has signed a long-term retail apparel licensing partnership with Hanesbrands that includes Alternative Apparel, Champion and Hanes brands. The partnership involves CLC, Wake Forest’s college licensing agent, with Learfield. Nike will remain the exclusive supplier of uniforms for its athletic teams, coaches and staff and continue to offer licensed fan apparel. Athletics worked with its exclusive licensing agent, CLC, to identify growth opportunities in men’s, women’s, unisex, youth, infant, and toddler apparel across mass, mid-tier and campus retail channels.

This partnership was a clear focus for Athletics when looking to fulfill its goals of providing value to the university, Winston-Salem and Triad and the best fan experience in North Carolina. Wake Forest will partner with HanesBrands in further cultivating a relationship that will prove to be extremely valuable for Wake Forest University and the entire community, while it expands the retail availability of merchandise for students, alumni, fans, and anyone living in the Triad.

Wake Forest is a top national university with premier athletics programs and a treasure in its hometown of Winston-Salem. Creating this dynamic, long-term partnership is seen as a win for Wake Forest, Winston-Salem and Hanesbrands. Champion and the company’s other iconic brands will help students, alumni and fans celebrate the college experience.