The H&M Group has collaborated with The Renewal Workshop to launch a new test collection made from unsold clothes that have been repaired and brought back to market through its COS (Collection of Style) branded stores.
As per a Textile Value Chain, report, this first of its kind ‘Restore’ collection developed by its internal innovation department ‘The Laboratory’ and its fashion brand COS (Collection of Style) will launch in three stores located in Berlin, Stockholm and Utrecht. The COS brand launched in 2007 and currently operates over 250 stores in more than 40 worldwide markets.
Laura Coppe, Head-Circular/Sustainable Business Development, The Laboratory, says,the brand launches new solutions for a lower impact on the environment whilst offering customers quality, beautiful products that last.
