H&M has collaborated with American denim legend Lee to launch first ever 100 per cent recycled cotton jeans collection. The Lee x H&M range features collections for women, men and kids. It is available online as well as select H&M stores.

Focusing on sustainability, the collection features H&M’s first 100 per cent recycled cotton jeans, made from 80 per cent post-industrial waste and 20 per cent post-consumer waste. It also contains a cotton-free denim made from renewable man-made fibers besides water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.

The women’s collection comprises wide and loose jeans that have a 90s throwback feel and Lee’s classic Rider jacket in an oversized cocoon shape. Its denim corsets add a feminine edge, while dungarees and overshirts bring the functional workwear vibe, alongside Texloop™ RCOT™ Recycled Cotton jersey pieces for the full Lee x H&M look.

The men’s collection offers workwear jackets and relaxed fit five pocket jeans made from 100 per cent recycled cotton. The relaxed carpenter jeans are made with water-saving dyes and 100 per cent Tencel™ Lyocell cellulosic sewing threads.

The collection also offers workwear dungarees, denim bucket hats and tote bags, as well as heavyweight jersey pieces to complete the sustainably mad collection. The kids’ collection features Lee’s classic Rider jacket and jersey pieces including t-shirts and hoodies.