Guess is committed to ensuring wood-based fibers—including rayon, modal and viscose—used in its clothing don’t come from suppliers sourcing from endangered forests or those linked to human rights violations involving indigenous people who depend on those forests.
To ensure the fibers are ethically sourced, Guess systematically tracks the use of its fabric materials and the origins of its wood-based fibers. The company will work with its supply chain partners to eliminate using any cellulosic fabrics from current endangered forest areas and viscose yarn linked to indigenous communities that live in these habitats. In addition Guess will educate suppliers on more ethical and sustainable sourcing practices.
The brand aims at embracing existing solutions as well as trying new ones to address social and environmental challenges. It’s taking the steps necessary to improve its supply chain. By 2020, it aims at making its global operations greener and encouraging consumers to buy more eco-conscious garments. This year Guess mapped its denim production by water availability and assessed the sustainability of its denim products. To improve its denim production and products, the company is currently drafting a comprehensive water action management plan to address these impacts, which is set to debut in 2018.