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Guess’ Q3 to get a boost from sales in Europe and Asia

Guess is currently following a strategy of expanding its presence in Europe and Asia while moderating its presence in the American market. The company is targeting millennials as the primary segment for its apparels, and to that end it is strengthening its digital presence and upgrading its omni-channel capabilities. It is also working to improve its website to improve and simplify the user experience.

According to CEO Victor Herrero, Guess' Americas Retail and Wholesale revenues were still in the red, down 13.4 per cent and 16.8 per cent, though operating margins improved thanks to a profit improvement plan.

Guess has issued its fourth quarter guidance and expects a consolidated net revenue increase between 10 and 12 per cent, GAAP earnings per share and adjusted earnings per share to be in range of $0.48 and $0.55. Full year consolidated net revenue is expected to increase between 6 and 6.5 per cent, GAAP EPS is projected to be between $0.36 and $0.43, and adjusted EPS is expected be in range of $0.56 and $0.63.

Guess has been directly operated in 982 retail stores in the Americas, Europe and Asia and is taking several steps creating a better balance between the American retail and wholesale businesses.

 
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