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Guess launches retro streetwear

Guess Jeans has teamed up with Round Two's Sean Wotherspoon to release a brightly colored capsule called Farmer's Market, paying tribute to ’80s and ’90s retro streetwear.

Farmer’s Market includes overalls, denim jackets, tees, woven shirts, pullover crew necks and hoodies. Hats, backpacks and hip packs, baggy pants and zip pullovers round out the assortment.

The collection features overdyed and acid-washed fabrics in bright hues like pineapple yellow, avocado green, and grape purple, paying tribute to California's bountiful agricultural economy and Guess' vintage denim and streetwear heritage. Fruit and vegetable colored separates and accessories sport vintage Guess graphics and logos.

In the last quarter, Guess opened 15 directly operated stores in Italy, France, Spain, Portugal, Switzerland, Belgium, the Netherlands, Russia and Poland. Another 60 openings are planned this year.

For the 2017-18 financial year, Guess revenues increased eight per cent. In the fourth quarter revenue leapt 18 per cent. Fourth quarter growth was driven by an 18 per cent increase in comparable sales in Europe. The size of its European e-business is expanding fast and it is now close to that of the American region.

The new logistics hub, which will be fully operational by the end of the summer, is expected to improve the group's margins.

 

 
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