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Global women’s sportswear segment to cross $1 bn in 2024: Deloitte


Deloitte foresees global revenues from women's sportswear to exceed $1 billion in 2024. Within this estimate, a substantial surge is expected in revenues from football-related apparel, reaching $555 million out of the projected total of $1.28 billion.

Despite the expansion of women's sportswear market in Europe, more than 50 per cent of the total revenue is anticipated from North America, highlighting the region's significant market presence. Jennifer Haskel, Lead-Insights at Deloitte's Sports Business Group, notes a remarkable and exponential growth in women's sportswear globally, drawing increased attention and investments from stakeholders.

The growing popularity of women's sports is predicted to result in more prominent broadcasting slots during prime time and increased visibility on streaming platforms. While commercial income still constitutes over 50 per cent of the total revenue, this percentage is gradually diminishing due to larger broadcast deals and increased attendances on match days.



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