A new report by Changing Markets Foundation, Clean Clothes Campaign, Ethical Consumer, WeMove.EU and Fashion Revolution says, global luxury brands are lagging behind in making less toxic viscose. The report evaluated 100 brands and retailers for their commitments and progress on cleaner production of viscose and other man-made cellulosic materials like modal and rayon The results show while there is more attention on viscose compared to a few years ago, there is still much work to do.

Brands like Versace, Prada, Dolce & Gabbana, Giorgio Armani, Michael Kors, Nike and Forever 21, ranked lowest in their credible viscose-specific policy for safer chemical management. The worst-ranked companies have no meaningful policy on viscose and disclose nothing about their supply chain, claims Urška Trunk, Campaign Manager, Changing Markets while the top ranking companies, including Levi Strauss & Co, Reformation, Esprit, H&M, Inditex and M&S, have concrete commitments to clean up their viscose supply chains by 2025.