According to Transparency Market Research, the global lingerie market was valued at approximately $33 billion in 2015 and is expected to generate revenue of around $55 billion by end of 2024.
Females in the developing countries are changing their outlook towards accepting innerwear as a casual affair. They are purchasing lingerie depending on the occasion or event, such as there are special sport wear bras for gymnasium purpose.
Online marketers like Amazon, Zalando, Asos, and other e-commerce brands are focusing on lingerie which will improve the global demand through social media. Most of the large brands have exclusive stores in shopping malls or independent stores. In developing countries like India and China, brands like Jockey are trying to reach out to customers through small roadside innerwear shops.
