Football legend and former Golden Ball winner in 2000, Luís Figo, has announced the launch of his own luxury fashion brand, LF.

The brand is named after the initials of his name, Luís Figo, and offers a high-end collection dedicated to the contemporary man who values refinement, details, and quality.

LF's range includes travelwear, sportswear, and "new chicwear" - a term coined by the brand that perfectly captures its inspiration. The brand aims to dress dynamic and out-of-the-ordinary men who love to appear impeccable on any occasion. LF's collection explores the moments that mark the lifestyle of a contemporary man and offers an approach to everyday life and style.

Figo's brand is not just a collection but a reflection of his values, which include savoir faire, elegance, class, and distinction. The LF collection will be available in selected stores from February 2024, and an exclusive selection will be available online from July 2023.