Helsinki Fashion Week’s first purely digital and sustainable showcase via the “cyberspace utopia” platform Digital Village, enabled viewers to watch 3-D fashion films and livestreamings from around the globe. Around 31 designers presented their new collections over the week, and 15 of them were paired with 3-D designers months ahead of time to digitize their latest collections via HFW’s “Keeping Up With the Kardashians”- or “Big Brother”-style designer residency program, according to Evelyn Mora, founder of Helsinki Fashion Week.
Each video showcased a handful of looks from designers selected from around the world. Models’ faces, which were 3-D scanned from humans, may look a bit scary, but the details of the garments and the movements on the bodies were well executed. The show allowed designers to pick and choose the wildest settings to present their work in, instead of a blank runway. For example, Patrick McDowell’s runway was a protester’s heaven, where statues of angels were sprayed with graffiti. Nece Gene’s show took place on the surface of a deserted planet. AVTR’s new collection was presented on a chessboard, with dance and battle performances.
With the help of its blockchain partner LUKSO, Helsinki Fashion Week also launched a 3-D online store. The store houses virtual looks and garments of selected participating designers, It allows users to claim 3-D clothes and purchase the service of digitally wearing the garments.
Helsinki Fashion Week is expected to release a digital sustainability report later this month with Normative, a Swedish auditing company, to measure the environmental impact of its digital showcase compared with previous physical editions.