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Fashion for Good provides disruptive model, focus more on Asia


Fashion for Good, based in the Netherlands, has built a hub for circular fashion and a global network of entrepreneurs, designers, brands, manufacturers and investors dedicated to ripping apart the existing fast fashion model and creating a less exploitative and more sustainable industry.

To accomplish this feat requires transforming the way textiles and apparel are produced, in the places where they are produced. To that end, over the past couple of years, Fashion for Good has laid the groundwork to support the growth of sustainable manufacturing, through an accelerator program and an investment fund squarely focused on the Asian continent.

In February 2020, the organization kicked off its Asia Innovation Program in Mumbai, which provides fashion entrepreneurs help with product and business development, mentoring and connections to brands and investors. At the same time, Fashion for Good and a group of investor partners also launched the Good Fashion Fund, a vehicle dedicated to financing disruptive production technologies in India, Bangladesh and Vietnam.

Launched in March 2017, Fashion for Good welcomed the first participants in its accelerator and scaling programs that same year. While everything moved online with the pandemic, Fashion for Good typically invites 10 to 15 startups per program each year to Amsterdam for nine months.