Italian luxury menswear group Ermengildo Zegna has decided to ban the use of real fur in its collections henceforth. In 2021, the brand’s sales grew 27 per cent while turnover reached €1.29 billion. The brand is fast approaching its pre-pandemic level, registering a decline of only 2 per cent compared to 2019.

Ermengildo Zegna’s 2022 collections will be the last ones to use fur, says Gildo Zegna, CEO. The group owns two brands, namely: Zegna and Thom Browne. Zegna accounts for nearly 66 per cent of the total revenues of the Piedmont-born group, Thom Browne accounts for 20 per cent, while the rest of the revenues come from the group's textile activities. Last year, Zegna’s sales surged 33 per cent to €847.3 million, though they remained below its 2019 level.

Thom Browne’s sales surged 64 per cent compared to 2019 and 47 per cent over last year to €263.3 million. Direct sales more than doubled compared to 2019 and surged 63 per cent over 2020. The group's textile revenues also increased 17 per cent to €102.2 million.

Ermenegildo Zegna Group’s sales increased across all regions except Japan, where they fell by 10 per cent due to the country’s drop in tourism and ongoing COVID-19 restrictions. Sales in North America jumped 46 per cent to €191.2 million, due in large part to a strong financial performance in the United States, where revenues rose 53 per cent year-over-year.