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End of Paris’ women’s trade shows with prêt-à-porter calendar coming to a close

With the official prêt-à-porter calendar coming to a close, most of Paris’ women’s trade shows that were highlighting their spring/summer ’17 came to an end on Monday. And what was seen while the shows were on is that there were plenty of things to see.

Tranoi’s ca. 650 women’s wear exhibitors were once again spread out over three locations: Next to the classic and history-loaded venues of the Louvre and La Bourse, this season the trade show also occupied the Cité de la Mode by the other side of the Seine. All the venues hosted a similar, very international mix of women’s wear and accessory brands from new to established, sporty to dressy and clean to pompous.

In its regular abode near République, Woman hosted around 100 brands from the upper casual segment in its cozy, family-like atmosphere. While big draft horses were missing, there were lots of interesting newcomers who could be spotted especially from the US and the Asian continent.

The Berlin Showroom brought a reduced selection (11) of some of Germany’s most interesting fashion designers to the Paris audience. Then, at the Tuileries Gardens, Premiere Classe hosted Paris’ largest selection of footwear, bags, accessories and jewelry with almost 500 (a mix of both popular and lesser known exhibitors) sub-divided into three tents. And in respect to the show’s ready-to-wear concept, Paris sur Mode, showed ca. 100 clothing brands plus the newly established Don’t Believe the Hype area with 15 brands including interesting names such as Lupe or Sunspel and an incorporated mini-version of the Capsule trade show.

All in all, it was noticed that all important buyers showed up in Paris once again. Clearly Paris has the most international audience of all European trade show grounds. Antoine Floch, co-founder and director of the Man/Woman shows reported 90 per cent international visitors of which many were from Japan, Korea, China and United Emirates beside the USA and continental Europe.

 
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