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Elastane makes way in men’s pants

Men have now grown more comfortable with the idea of incorporating spandex into their pants. Elastane (the generic term for Spandex and Lycra) has always appeared in men's activewear (including Lululemon's ABC pants) as well as in niche items, like ultra-skinny jeans . But now clothing brands from J.Crew to Uniqlo have all jumped on the flexible bandwagon and there's a really good reason. Stretch improves comfort in a way you can actually feel and it makes doing anything in your pants easier from biking to flat pack furniture shopping. The material is used in these cases because it can stretch four to seven times its initial size and return to its original form later.

Even Levi's announced their most popular and cult-favored jeans are now being produced with stretch, with 1 per cent elastane, the first change to the 501 fabric in 140 years. Levi's acknowledges this may anger denim purists, but finish technicians ensured this new fabric maintained the DNA and integrity of the original.

Men are now used to having elastane in their pants for their athleisure garments. Traditional pant sellers now need to incorporate it to maintain the same level of comfort. Retailers of rigid clothing are feeling the pressure to adapt their clothing and make them more comfortable, as that is driving sales and eating away at the profits of non-stretch clothing.

The pant's cuts do not change, and depending on how much stretch there is, they look very similar as non-stretch pants. Levi's claims that the pants look entirely similar to non-stretch 501 jeans and one only feels the difference when he puts them on.

 
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