E-commerce platform Fabric has announced a $43 million Series A funding round led by Norwest Venture Partners. Redpoint Ventures and Sierra Ventures will be the additional partners in this funding round. The investment will be used to accelerate product development of its headless commerce platform, expand the Fabric team and meet the growing demand for its commerce technology.

Fabric’s platform is an API-driven, modular system, built for how growing D2C and B2B brands, including ABC carpet & home, GNC, and Juicy Couture, need to scale. With Fabric, marketers and merchants can execute on creative decisions, without pulling in extensive engineering resources. Companies can utilize either the entire, extensive Fabric suite or incorporate specific tools into their existing system, including an Experience Manager (XM), Product Information Manager (PIM) and Order Management System (OMS). Unlike the traditional laborious processes required to modernize a brand’s e-commerce platform, Fabric takes only weeks to on-board, saving time and money, Fabric said in a media statement.

Following the successful launch of its cloud-native experience and commerce product suite in October 2020, with this latest round, Fabric is focused on expanding its product offerings, accelerating retailer on-boarding and workflow, continuing to meet the ever-changing needs of retailers and eliminating the need for re-platforming. The round will also go toward recruiting top talent, according to Fabric.