Digital textile printing saved over 40 billion liters of water worldwide in 2018. It offered g an efficient solution compared to traditional water usage for rotary screen printing which is in the region of 50-60 liters of water per meter. Digital textile printing uses smaller quantities of color, typically 10 per cent of the volume used when compared to screen printing. Using pigment inks as an example, and its requirement for fixation only finishing (no washing) uses less than 10 liters of water per meter.

Digitally printed cotton virtually eliminates the consumption of water and the discharge of noxious effluents. It uses low volumes of liquid dispersions of pigment colors, therefore offering a positive environmental impact. Digital Textile Printing using Pigments also removes the need for water and energy greedy post processing, since color fastness is achieved by heat fixation alone as opposed to lengthy steam fixation and washing off procedures.